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The
EXPARTUS Approach
What sets EXPARTUS apart from conventional admissions consulting
firms is our ability to expand the traditional admissions consulting
process with a proven approach that develops your personal brand
and distinguishes you in a highly competitive applicant pool.
We have designed
an in-depth, multi-phased method to admissions consulting that includes
the development of a personal brand and admissions strategy. To
that end, each candidate is guided through a holistic process comprising
of;
Personal Brand Audit
Personal Brand Analysis
Personal Brand Strategy
Admissions Strategy and
Admissions Outcome Management.
The
EXPARTUS Method
Step One: Personal Brand Audit
The Personal Brand Audit consists of a completed branding questionnaire
and an in depth 2-3 hour interview, during which we gather relevant
information about what you bring to the table?including your background,
experiences, values, aspirations and goals.
Step
Two: Personal Brand Analysis
We conduct a thorough analysis of all data compiled from your Personal
Brand Audit in order to identify emerging themes and key attributes,
from which we extract the most compelling elements of your Personal
Brand. Together, we'll hone this information and mutually determine
the most powerful and evocative elements, which will serve as the
framework for your Personal Brand Statement.
Step
Three: Personal Brand Strategy
This stage is about positioning, differentiation and your unique
value proposition that conveys why the school should admit you.
Thus, the development of your Personal Brand Strategy is critical
to the application process because it summarizes "who you are" to
the Admissions Board, while helping them assess how you will fit
in with the brand of that particular school. As part of your Personal
Brand Strategy, we help you define your Personal Brand Statement.
Rather than a finite process, the Personal Brand Statement will
evolve over the entire period of our working relationship, until
your application is complete. The goal is to create a sharp, succinct
statement that captures the essence of who you are and the vision/values
that guide your life.
Step
Four: Admissions Strategy Development
In this stage, we focus on assessing whether your Personal Brand
is a fit with the brand of the program(s) you are applying for,
while identifying the actual program(s) that are a fit with your
Personal Brand. We then specify those themes from your Personal
Brand Audit that will most effectively address your application
essays. We design an interview approach, as well as a networking
strategy to connect you with alumni and students from the programs.
Step
Five: Admissions Outcome Management
This final stage focuses on creating a strategy including the appropriate
steps to handle each potential outcome. We will advise you on selecting
from the programs that you have been accepted to, as well as guide
you through any critical decisions that need to be made in the event
of a waitlist or rejection. After these decisions are reviewed and
mutually agreed upon, we provide coaching as to the best choice
of the options available to you, along with methods to secure financing
for your chosen program.
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