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Why You Should Follow the B-School Application Instructions

Posted by Chioma Isiadinso

15 minutes! That’s what your business school application gets.

It’s tempting to want to pack your application with as much information as possible. After all, there are so many reasons why you should be accepted!

But the reality is that you have a quarter of an hour to catch adcoms’ attention. As much as you might feel the urge to go over the word limit, don’t!

When you sit down to write your essay, you might think of more and more tiny details that you could include to give adcoms a better sense of who you are. “Hey, maybe I should talk about that time I ran a T-shirt business for two weeks in sixth grade!”

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No! Application space is at a premium, so you have to choose wisely.

With so many applications to go through, adcoms are efficient in how they use their time. Here’s how they might typically evaluate your application when they get it:

– Resume: 2 minutes
– Essay: 2-5 minutes
– Recommendations: 2 minutes each (4 total)
– Transcript: 1 minute
– Online application: 2-3 minutes

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So there you have it. Your amazing, complex, interesting life boiled down by adcoms into a measly 15 minutes!

The secret, then, is to focus your personal brand. Try coming up with a one-minute summary of your personal brand statement. After all, in adcom time, one minute is pretty long!

When you write your essay, it’s easy to feel torn between wanting to be concise and wanting to tell adcoms everything there is to know about you. But going over the word limit isn’t a solution to this dilemma – it just means that adcoms will be even more rushed in reading your essay.

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Rather, the solution is to be strategic about what information you include and to hone a sharp personal brand statement. When you sit down to write your essay, the ultimate goal isn’t to tell your life story. It’s to make your 15 minutes count! Contact us if you need help with figuring out which part of your story will count in your 15 minute review.

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