Transform Your Career
with an MBA

"The branding process was something with which I was unfamiliar, so I had no idea what to expect. But it lived up to what I imagined since it also helped me to think critically about where I see myself in ten years. Working with EXPARTUS® was unique in that my brand strategist was willing to guide my themes without taking over my writing, or changing my voice."

Wharton 2007

 MBA Admissions Strategy
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Business School Admissions

Admission to the nation's business schools is enormously competitive. Our clients find that the value of EXPARTUS® lies in our expert knowledge from having served on admissions boards at elite institutions, our MBA advisors' functional and industry expertise across varied careers, complemented by years of hands-on experience evaluating, interviewing and selecting thousands of candidates. We have a clear sense of the pitfalls to avoid and the critical elements of a successful application.

We also recognize that the MBA is a significant investment on a personal and professional level. The cost attached to gaining an MBA can be quite exorbitant and it is therefore critical that applicants take the time to assess the right MBA program that fits their needs and goals before making the financial and emotional investment.

Given the severe competition, with only about 10-15% of applicants admitted, the stakes are clearly very high. It is therefore very important that applicants clearly communicate why they want the MBA and how the MBA from a particular program will enable them to achieve their long term goals. Conversely, applicants have to be able to articulate what they will bring to the MBA program to enrich it.

This is precisely where the branding process comes into play. It allows applicants to connect the dots of their lives to present a compelling application package to the MBA admissions board. By focusing on the most powerful elements of what they have accomplished, their goals, passion, skills and values, not to mention the impact they have had on others, applicants can successfully develop insightful applications that captivate the imagination of the MBA admissions board. Further, through the intensive branding process, our clients are better able to assess which schools are the best fit for them and vice versa.