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Business
School Admissions Consultant Launches Personal Branding Seminars
May 6, 2004 7:47am PR Newswire
NEW YORK,
May 6 /PRNewswire/ -- Challenging the conventional wisdom
that getting into a top business school requires the three
'G's -- grades, GMATs and good luck -- EXPARTUS, the New York-based
admissions consulting firm, introduces its summer-long series
of Personal Branding Seminars in New York, Washington, D.C.
and London: "Branding Your Way to Business School."
The seminars
are led by EXPARTUS CEO, Chioma Isiadinso, M.Ed., a former
admissions board member and assistant director of admissions
at Harvard Business School, and director of admissions at
Carnegie Mellon University. Leveraging Isiadinso's own experience
with some of the most prestigious educational programs in
the world, the seminars introduce prospective business school
candidates to the notion of creating personal brands that
set themselves apart in the crowded field of applicants.
"Most
people think that everyone at Harvard, Kellogg, Wharton and
Tuck must have had 4.0 GPAs in college, 800 scores on their
GMATs, jobs with Fortune 500 firms and a hearty dose of serendipity.
That's simply not true," said Isiadinso. "What the successful
applicants all have in common is the ability to sell themselves
to the admissions board -- to differentiate, grab attention
and prove that they are the right fit for the school. The
most successful applicants are the best at branding themselves
to the unique identity of a school."
EXPARTUS
is the first admissions advisory firm to integrate the fundamentals
of brand marketing to the higher education application process.
Central to the firm's philosophy on Personal Branding is the
acknowledgment that both the applicant and the school have
unique brand identities that must dovetail in the eyes of
an admissions board. With those criteria in mind, the firm's
approach to successful business school admissions involves
the following five steps:
-- Personal Brand Audit: What are the applicant's unique personal
background and goals?
-- Personal Brand Analysis: What are the most compelling themes in the
applicant's background; how do these come together to establish an
evocative hook?
-- Personal Brand Statement: An evolving summary of the applicant's most
unique attributes that helps an admissions board determine how the
applicant will fit in with the brand of a particular school.
-- Admissions Strategy Development: A compatibility assessment of the
applicant's personal brand and the brand identity of the school.
-- Admissions Outcome Management: An action plan establishing the
appropriate steps to handle critical decisions, such as multiple
acceptance, waitlist or rejection.
In the
"Branding Your Way to Business School" seminars, prospective
business school candidates will learn how to apply these critical
steps to their own educational explorations and hear specifics
about what the top MBA programs are looking for.
"It's
critical for business school candidates to understand that
each school is a target market that needs the right approach,"
explained Isiadinso. "Harvard has a distinct brand identity.
So does Wharton. And, ultimately, the students they choose
are the keepers of those brands. The applicants that know
this going into the admissions process stand head-and-shoulders
above their peers."
About
EXPARTUS:
EXPARTUS
is the leading admissions consulting firm specializing in
expert admissions strategies through the development of each
client's unique personal brand. Following that philosophy,
the name EXPARTUS is derived from the English word expert
and its Latin root peritus. Founded in 2002 by Chioma Isiadinso,
M.Ed. and her husband and business partner Obinna Isiadinso
-- himself a Harvard MBA and Robert Toigo Fellow -- the firm
is based in New York. More information on the company and
its unique approach to the admissions process is available
at www.EXPARTUS.com.
Contact:
Chioma Isiadinso
chioma@EXPARTUS.com
212-802-7580
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